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News and impressions from the world of web and internet marketing

Steve Haar

Information about author:
Name: Steve Haar stevehaar
WWW: http://blog.ThinkAboutSearch.com
E-mail: 1haar1@gmail.com
RSS: RSS feed of the blogger
About author:

Steve Haar, Sr. Director, Media Leapfrog Online

Having joined the advertising community 20 years ago, Steve dove into online marketing in the nascent stages of the web in the mid 90’s. He marries an offline branding and mass media perspective from his general agency days with his passion for the online marketing world.

Steve oversees the search marketing efforts at Leapfrog, with some dabbling in other areas. In this role, he moves between clients, media partners and the internal media team. This blend of contacts provides a wonderful perspective from which to view (and comment upon) the changes in SEM.

Steve's articles

Google Launches Adwords Blog for Latin America

| South America
Google Launches Adwords Blog for Latin America
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Mobile Search Use - your input requested

| Asia | Europe | International | Search Trends | South America | USA
How do you use your mobile... what kind of searches, which applications, do you have a preference for apps based on what you are doing, how often? I would like to hear about how you are using mobile search. No survey (that presumes I actually know what questions to ask you). Just free flowing email to me. If you can grab a screen shot of your app, send that along. When I have a bunch of input, I'll post on it. (I know the audience here is a bit skewed).
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Yahoo Search Creative Stuck

| Paid Search | USA | Yahoo!
Yahoo! ad approval process stuck. New ads will not go live.
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Yahoo!... Microsoft... Social, Search, Media, Software...

| International | MSN Live | Search Engines | Social Media | Yahoo!
Not even thinly veiled, this reference to Google demonstrates Microsoft's inability to beat Google solo. Even long term, MS is not culturally in the right position to play the way Google does. They need Yahoo!. Not just the media prowess and social knowledge. More than anything, they need the culture.
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Baidu is going abroad --to Japan

| Asia | China | Google | Japan | Search Engines
baidu_logo_150x51.gif
The truth is, there is, or at least will be, enough market out there for 2 or 3 really big search engines. The industry, on a global basis is still very nascent. Whether it is geo-based or vertically based, as the industry grows, there will be a number of opportunities for several large players to split the pie.
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Does search make us more efficient, or just more independent?

| Industry Research | Search Trends | United Kingdom
...the comScore study: 29 days, 12 searches, 22 travel websites and 2.5 visits to the website of the ultimate purchase.
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Yahoo! Mobile Widgets Challenge Google Platform

| Google | Search Engines | USA | Yahoo!
This week at the consumer electronics show, Yahoo made a direct chellenge to Google’s Android open plantform for developers. I have been a proponent of Yahoo’s strategy to develop content and applications vs. Googles approach to an open platform that relies on developers. It appears that Yahoo is taking a very comprehensive approach. Yahoo has an open platform for the development of mobile widgets that can be load from the mobile Go 3.0 (new release).
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Google Webmaster Expand Global Support

| Australia | Belgium | Brazil | Canada | Chile | Colombia | Costa Rica | Denmark | Eastern Europe | Europe | Germany | Google | Italy | Mexico | Netherlands | New Zealand | Scandinavia | SEO – Search Engine Omptimization | South America | Spain | Sweden | United Kingdom | USA | US Hispanic
Google Webmaster support is continuing to expand for the global search community. Today, Google announced web master support for Hebrew, Turkish and Hungarian languages.
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Google...How much more growth is there?

| Canada | Google | International | Japan | Search Engines | Search Trends | United Kingdom | USA
Peruse the numbers released by comScore this month, and it becomes evident that in terms of unique visitors internationally, Google is growing as fast as the internet itself. In France, Germany, Canada, and Japan the number of unique visitors to Google are growing at 1-2%, or even shrinking 1%. Now, when you already have 90% of the unique visitors, such as in the UK, your growth is tied to the market, and even at great risk of going counter to the market.
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Local Search in the U.S. TMPDM CEO

| Local Search | USA
Local Search in the US. How do off-line marketers migrate their companies and clients online? SM---The decisions have to be driven by the data. It is different for each client.
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Mobile Search,,,Globally Local

| Google | USA | Yahoo!
while carriers wait to see if Google\'s open source route will provide the applications they want with the necessary support, Yahoo! is developing them and bringing them to the carriers and service providers around the world.
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