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Massimo Burgio

Information about author:
Name: Massimo Burgio massimo-burgio-headshot_83x100.jpg
WWW: http://www.globalsearchinteractive.com/
E-mail: massimo.burgio@gmail.com
RSS: RSS feed of the blogger
About author:

 

Welcome to Massimo Burgio's profile on SEMPO Global Search Blog - in these columns I will report to you from the global search scene, with a good eye on what’s new around Europe and the Americas.

 

For those who want to know more about me, I have been (and still am) passionately dedicated to search marketing in the last 7 years, and became an expert on International online business topics thanks to global projects, global clients, and a lot of global experience in online, interactive and search marketing.

 

I am a proud founding member of SEMPO, the Search Engine Marketing Professional Organization, where I today serve on the Board of Directors, while co-Chairing both the Global Committee and the European Working Group (SEMPO Europe).

 

After 15 years in the online/interactive and of course search industry, both on client and agency sides, I created in July 2006 Global Search Interactive, (GSI) a small but dynamic consultancy firm that focuses on the integration of media channels for online campaigns with an International reach – and with search in mind, of course!

 

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Massimo's articles

Pre-SES London 2008 Iinterviews: Stefen Kaufman, Digitas

| SEMPO | Europe | International | Search Engine Marketing | Search Integration | Search Marketing Events | Search Strategies | Search Trends | United Kingdom
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Since SES London 2008 started yesterday at London's Business Design Center, this will be our last Pre-SES London 2008 Interview, featuring Stefen Kaufman, Senior VP at Digitas.
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Pre-SES London interviews: Kevin Ryan, Search Engine Strategies / Search Engine Watch

| SEMPO | Europe | International | Search Marketing Events | Search Strategies | United Kingdom
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More pre-SES London 2008 interviews from SEMPO. Today we introduce an email chat with Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch - and organizer/host of SES London and the SES conference series worldwide.
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Pre-SES London interviews: Piers Stobbs, comScore

| SEMPO | Europe | Industry Research | International | Search Marketing Events | Search Strategies | United Kingdom
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With this post we start a series of SEMPO pre-SES London 2008 interviews to some of the speakers, organizers and attendees of the most expected search engine marketing event in Europe. Introducing Piers Stobbs, VP Europe at comScore, who will share with us his take on behavioral advertising trends.
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Search Engine Strategies Paris starting today!

| SEMPO | Europe | Search Engine Marketing | Search Marketing Events
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Today, January 15, SES lands in Paris, for another exciting gathering of search marketers from all over Europe. And of course we will be blogging about it - stay tuned.
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All the Video Interviews from SMX London!

| SEMPO | Europe | Google | International | Scandinavia | Search Engine Marketing | Search Marketing Events | United Kingdom
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All the videos from SMX London 2007, packed in one convenient video player!
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Google TV Ads: are you ready to bid on TV airtime?

| Google | International | Paid Search | Search Engines
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I was just reviewing my RSS feeds when I “stumbled upon” this Google TV Ads video, and an article from the NY Times from last weekend. Advertising optimization never ends, are you ready for the next wave of bid advertising?
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SEMPO Videos: SMX London 2007 Interviews - Sara Andersson, SEMPO Scandinavia

| SEMPO | Denmark | Europe | International | Scandinavia | Search Marketing Events | Sweden
SMX London
More video from SMX London 2007, this time we properly start with the Interviews series. The first video interview is to Sara Andersson, Chair of SEMPO Scandinavia. Let's hear from her about SEMPO initiatives in the area, and some feedback from SMX Stockholm 2007, too.
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SEMPO Search Trends and Metrics Survey

| SEMPO | Industry Research | International | Search Engine Marketing | Search Strategies | Search Trends | Web Analytics
SEMPO releases the first Trend and Metrics Survey in the history of Search Marketing. SEMPO's Trend and Metrics Survey is not just for SEMPO members, and it is open to all advertisers, site managers, marketing agencies and search marketing providers who want to help fill the industry knowledge gap about search marketing metrics and effectiveness.
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SEMPO Videos: SEMPO Networking Event at SMX London 2007

| SEMPO | Europe | International | Search Marketing Events | United Kingdom
SMX London
The first video-post from the SMX London 2007 Interviews series. This first video is from the opening of the SEMPO Networking Event at the end of the first day of the London conference.
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Welcome to SEMPO Global Search Blog!

| SEMPO | Argentina | Asia | Australia | Canada | China | Costa Rica | Denmark | Eastern Europe | Europe | International | Italy | Japan | Scandinavia | Search Engine Marketing | South America | Spain | Sweden | United Kingdom | USA
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An opening post for the SEMPO Global Search Blog by Massimo Burgio, who introduces to the blogging team and the editorial line of the blog, welcomes the readership, and thanks all the parties who worked hard to make this editorial challenge a reality.
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