Bill Hunt

Bill Hunt

President

Back Azimuth Consulting

Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies. 

Bill is considered the top thought leader on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker haven spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP. 

Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2^nd Edition. Bill also writes a popular blog on search and social media marketing at http://www.whunt.com as well as Global Marketing columns for Search Engine Watch And Search Engine Land. 

Bill is a former Board member of Search Engine Marketing Professional Organization (SEMPO) and is the Co-Chair of the Global Committee focused on growing global awareness of the search marketing industry and providing value to SEMPO’s international base of members.

Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. in International Business, from California State University, Los Angeles and work towards an MBA. Bill is also a veteran of the U.S. Marine Corps.