Yahoo! made the announcement last Thursday in Buenos Aires: The new ads platform that is an essential part of Yahoo! USA and Europe since 2006 (codename: panama) will be ready to engage the Latin American market since next June. Top advertisers and agencies were present at the event last week. Nicolas Forster from the Yahoo! Search Marketing Team made a nice presentation about the new ads platform and then answer a couple of questions from a variety of participants.

Happy to see that finally we (as the latino market) are part of the Yahoo! Strategy for their ads platform, I hope to see a smooth integration from now on. We will see.