Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 16-18 2008. I will be there representing  along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I will host an evening session to present the latest accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year. Organized by two of the world's leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Global Content Director, Kevin Ryan, this show can help you learn:

* How search engines list Web sites for free and through paid placements;
* How to get free "organic" traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don't;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines;
* What's coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Search Engine Strategies Toronto 2008 will be held on June 16-18, 2008 at Metro Toronto Convention Centre, 255 Front Street West, Toronto (Ontario). For more information on SES Toronto, please visit the Search Engine Strategies (SES) Toronto website.