It is no secret to anyone that Canada is one of the most connected country in the world. Canada is also one of the world's most advanced online cultures. Broadband penetration is over 60%, and more than 63% of the population uses the Internet. But online advertising has been slow to take off-until now.
The latest Canada Online Advertising report from Research & Markets analyzes the trends that are quickly changing the once slow-to-change Canadian Internet marketing and media world.
According to Laura Wood, Senior Manager from Research and Markets Ltd, online advertising didn't really take off in Canada, partly because advertisers' options were limited. Linguistic and cultural differences between French Canada and other parts of the country also initially inhibited online development.
But now the environment is changing and Canadian businesses are recognizing the potential of the Web.
Key questions the "Canada Online Advertising" report addresses:
-How much is spent on Internet advertising and commercial e-mail in Canada?
-What are the prospects for future spending?
-How are search and display options changing for Canada's online advertisers?
-How does online advertising spending vary in different regions of Canada?
-What factors continue to hold back the development of Canadian online advertising?
And many others.
For a complete overview of this report click on:
http://www.researchandmarkets.com/product/09313d/canada_online_advertising
If you want to order the Canada Online Advertising report, here are some more info:
Pricing:
Electronic : EUR 744
There are three (3) easy ways to place your order:
1] Order online at http://www.researchandmarkets.com/product/09313d/canada_online_advertising
2] Order by fax: Print an Order form from http://www.researchandmarkets.com/product/09313d/canada_online_advertising and Fax to +353 1 4100 980
3] Order by mail: Print an Order form from http://www.researchandmarkets.com/product/09313d/canada_online_advertising and post to Research and Markets Ltd. Guinness Center, Taylors Lane, Dublin 8. Ireland.
Related report also available from Research and Markets:
Advertising in Canada - http://www.researchandmarkets.com/product/09313d/advertising_in_canada
For more information, please contact Laura Wood: laura.wood@researchandmarkets.com
