If was given possibility to vote for SEPMO song or anthem, I would definitely pick one from Poetic Prophet. In just two minutes you can hear basics about SEM, SEO.
Lyrics:
You want to start SEM well heres what to do focus on a product and find a niche too you want to get the listing I'll give you some assisting SEO & SEM, they are coexisting to cover all the bases you must have patience research all your keywords and your phrases they all sound good but they may not be a factor several ways to check and I prefer word tracker very vague phrases should get denied longtail keyphrases are more qualified check the cpc, that's the cost per click make a judgement call, is is worth that hit if it is then keep it if its not then delete it stay within your budget, that's not a big secret track your results, reporting is critical and set your goals right be Google analytical Google Adwords and Yahoo Search Marketing if your business local make sure you geo targeting the user only clicks on what sounds best make sure you use very descriptive ad text its a must that you use correct landing pages if they see what they want, they easily persuaded when they convert that's a win win when your site is bookmarked they'll come back again cpc will go, ctr will skyrocket roi will get better, that's more money in your pocket and if you smart, you'll invest in more phrases but that's up to you, I'm just giving you the basics you got it then fine, if you don't hit rewind listen closely and play it back 1 more time that's just the start anymore might cost I have to deal with my boss if I tell you the secret sauce like using paid search to enhance seo and revolving ad text is the way to uh oh, I gotta go, that's too much for you to know but if you want more, wait for the next video.
Lyrics:
You create a new site and its content heavy, With the right amount of pictures you believe it's ready, So you launch it trying to put money in da bank, But when you search and try to find yourself, you can't, So you thank until your mind goes blank, Got titles and headers but no page rank, Sooner or later it will show if I wait, In the meantime make sure my code validate, And it do, Hmm, now what I'm supposed to do, Add meta information and alt tags too, Still don't get listing, Something must be missing, Brad and Chuck recommended doing link building, So you start hunting down sites like a predator, Doing back links on all your competitors, Whoever linking to them need to link to me, Is it free, do we swap, or do I pay a fee, Well take it from us, before you take that step, Some things about the site that you might want to check, Did they use a link farm or some dirty tactics, Could have a bad effect on your site that's drastic, Could've link baited, look at what they created, Compare it to yours, is it even related, Take the time, go inspect and see, Take advantage of paid directories, If you follow all the steps with a little bit of patience, Get links from relevant sites that are favorites, Update your content on the regular basis, I'm confident you'll make it to first page placement.
