Why here? Well, in words of Jay: “my sister is going to get married, so I’ve came to Costa Rica”
There are no many events like this in my country. So, obviously I’ve attend this short but great presentation from one of the most respect person on the Internet Marketing Consultant Industry.
Some of the main objectives of the presentation were:
- How to improve the website so it shows up on Google
- How to generate positive ROI with online advertising
- What online business models are working today?
- How Web 2.0 impacts business with sites like MySpace, Wikipedia, Twitter, Second Life & more
After his presentation, the audience starts to talk about the potential of the SMO and SEO on the online marketing. In fact, Mr. Berkowitz put some real and good examples of the topic, including social media websites as: Facebook, HI5, SecondLife and others.
On the other hand, he recorded a little portion of the conversation to use it on his regular podcast. In detail, the Ten Golden Rules of Online Marketing by him were:
1.There are no “rules”
2.The Internet is not television
3.Create a Unique Value Proposition
4.If you build it they won’t just come
5.Subscription Models Survive
6.Remember the four P’s
7.Trust is Golden
8.Use the right tactic
9.The best Never Rest
10.Lead the Trends
It was really nice to have him sharing this information! I hope you Latinos can have the same experience soon! To view some photos here :P
