Just an opening post to welcome you to the SEMPO Global Search Blog.

Internet is making the world shrink and local companies feel the urge to go abroad and aim at international markets. The need to compete in international search engines, not only in different languages but also with different approaches of how consumers search for a specific product or service, is opening new opportunities for search engine marketing firms all around the World.

For instance, with an euro at almost 1.5$ and a decreasing real estate market in Spain, more and more Spanish development companies are looking for new markets in Eastern Europe and Central America where they are starting new developments.

Tourism is also a key player in the Spanish economy. People from many countries come to Spain to taste paella, run along the Sanfermines bulls or simply relax playing golf in the Mediterranean coast. So, there seems to be a great need to act local to be global. Hotels, restaurants, car hiring companies, travel agents, etc. all have to learn how to gain visibility in the international version of the search engines as well as the local search engines, like sapo.pt or baidu.cn to contact with their prospects.

So this seems to me like a perfect moment to launch a SEMPO Global Search Blog. A place where the search engine marketing community can stay in touch with each other and tuned with the international events going on.