Google is, beyond a doubt the leader in Search. The share of searches in the US has grown from 44% in July of 2006 to nearly 59% in Oct 2007 according to ComScore data. But, this is taking search share in isolation of total growth of search, as well as growth of the internet as a whole.
While Googles Share has increased 1.5 points, all search engines have grown in absolute searches by at least 5.6% up to Google's 14%+.
Peruse the numbers released by comScore this month, and it becomes evident that in terms of unique visitors internationally, Google is growing as fast as the internet itself. In France, Germany, Canada, and Japan the number of unique visitors to Google are growing at 1-2%, or even shrinking 1%. Now, when you already have 90% of the unique visitors, such as in the UK, your growth is tied to the market, and even at great risk of going counter to the market.
If we see the market growing at such a clip, is it a problem that Google grows only as fast as the market? Ask the investors. Google's quality advantage is no longer a given. As new Internet adoption grows, what is Google's advantage to people who are new to the web? As you look at the unique user growth, Google is not growing any more then the Internet market, and in some cases less. This is not doom and gloom. Just a thought that maybe Google will enter the realm of normal business a la Microsoft circa 1998. Is Google's growth going to continue to out pace the competition? I am not so sure.
http://www.comscore.com/press/release.asp?press=1908
Core Search Entity | Search Queries (MM) | |||
Sep-07 | Oct-07 | Percent Change Oct-07 vs. Sep-07 | ||
Total Core Search | 9,400 | 10,512 | 11.8% | |
Google Sites | 5,356 | 6,151 | 14.8% | |
Yahoo! Sites | 2,227 | 2,405 | 8.0% | |
Microsoft Sites | 969 | 1,023 | 5.6% | |
Ask Network | 444 | 491 | 10.7% | |
Time Warner Network | 405 | 443 | 9.4% | |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
comScore Core Search Report* | ||||
Core Search Entity | Share of Searches (%) | |||
Sep - 07 | Oct -07 | Point Change Oct-07 vs. Sep-07 | ||
Total Core Search | 100.0% | 100.0% | 0.0 | |
Google Sites | 57.0% | 58.5% | 1.5 | |
Yahoo! Sites | 23.7% | 22.9% | -0.8 | |
Microsoft Sites | 10.3% | 9.7% | -0.6 | |
Ask Network | 4.7% | 4.7% | 0.0 | |
Time Warner Network | 4.3% | 4.2% | -0.1 | |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
http://www.comscore.com/press/release.asp?press=1926
Top 10 French Online Properties Ranked by French Unique Visitors October 2007 vs. September 2007 Total France, Age 15+ - Home and Work Locations* Source: comScore World Metrix
| ||||
Property
|
Total Unique Visitors (000)
|
% Reach
| ||
Sep 2007
|
Oct 2007
|
% Change
| ||
Total French Internet Audience
|
27,260
|
27,756
|
2
|
100
|
Google Sites
|
18,900
|
19,239
|
2
|
69
|
Microsoft Sites
|
17,278
|
17,660
|
2
|
64
|
France Telecom
|
14,360
|
14,690
|
2
|
53
|
Iliad/Free.fr Sites
|
12,571
|
12,882
|
2
|
46
|
Groupe Pages Jaunes
|
11,247
|
11,506
|
2
|
41
|
eBay
|
11,561
|
11,389
|
-1
|
41
|
Yahoo! Sites
|
10,885
|
11,000
|
1
|
40
|
Wikipedia Sites
|
9,282
|
9,957
|
7
|
36
|
Groupe PPR
|
8,791
|
9,663
|
10
|
35
|
Skyrock Network
|
9,492
|
9,614
|
1
|
35
|
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
__________________
http://www.comscore.com/press/release.asp?press=1927
Top 10 German Online Properties Ranked by German Unique Visitors October 2007 vs. September 2007 Total Germany, Age 15+ - Home and Work Locations* Source: comScore World Metrix
| ||||
Property
|
Total Unique Visitors (000)
|
% Reach
| ||
Sep 2007
|
Oct 2007
|
% Change
| ||
Total German Internet Audience
|
33,174
|
33,356
|
1
|
100
|
Google Sites
|
23,216
|
23,062
|
-1
|
69
|
eBay
|
17,730
|
17,424
|
-2
|
52
|
Microsoft Sites
|
17,133
|
17,414
|
2
|
52
|
Time Warner Network
|
15,655
|
15,800
|
1
|
47
|
United-Internet Sites
|
15,581
|
15,708
|
1
|
47
|
Otto Gruppe
|
13,724
|
14,098
|
3
|
42
|
T-Online Sites
|
12,782
|
13,824
|
8
|
41
|
Wikipedia Sites
|
13,433
|
13,592
|
1
|
41
|
ProSiebenSat1 Sites
|
13,284
|
13,496
|
2
|
40
|
Yahoo! Sites
|
11,185
|
12,130
|
8
|
36
|
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
_____________________________
Top 10 U.K. Online Properties Ranked by U.K. Unique Visitors October 2007 vs. September 2007 Total U.K., Age 15+ - Home and Work Locations* Source: comScore World Metrix
| ||||
Property
|
Total Unique Visitors (000)
|
% Reach
| ||
Sep 2007
|
Oct 2007
|
% Change
| ||
Total U.K. Internet Audience
|
32,179
|
32,444
|
1
|
100
|
Google Sites
|
28,578
|
29,061
|
2
|
90
|
Microsoft Sites
|
26,852
|
27,429
|
2
|
85
|
eBay
|
21,438
|
22,191
|
4
|
68
|
Yahoo! Sites
|
20,843
|
21,400
|
3
|
66
|
BBC Sites
|
18,688
|
18,860
|
1
|
58
|
Ask Network
|
15,001
|
15,920
|
6
|
49
|
Amazon Sites
|
13,596
|
14,265
|
5
|
44
|
Wikipedia Sites
|
13,293
|
14,248
|
7
|
44
|
Time Warner Network
|
14,310
|
14,229
|
-1
|
44
|
Fox Interactive Media
|
12,542
|
12,718
|
1
|
39
|
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs
___________________________________
http://www.comscore.com/press/release.asp?press=1919
Top 10 Properties by Japanese Unique Visitors, Age 15+* October 2007 Total Japan – Home and Work Locations**
| ||
Total Unique Visitors (000)
| ||
Oct-2007
| ||
Total Internet : Total Audience
|
53,957
| |
Yahoo! Sites
|
41,343
| |
Google Sites
|
31,679
| |
Microsoft Sites
|
29,432
| |
Rakuten Inc
|
28,547
| |
NTT Group
|
25,736
| |
FC2 inc.
|
24,559
| |
Nifty Corporation
|
22,828
| |
Livedoor
|
22,538
| |
Wikipedia Sites
|
21,115
| |
GMO Internet Group
|
19,314
| |
*Ranking based on the top 100 Japanese properties in October 2007.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
___________________________________________________
http://www.comscore.com/press/release.asp?press=1918
Top 10 Properties by Canadian Unique Visitors*
| ||||
Property
|
Total Unique Visitors (000)
| |||
Sep-2007
|
Oct-2007
|
% Change
| ||
Total Internet : Total Audience
|
23,590
|
23,678
|
0
| |
Microsoft Sites
|
22,094
|
22,247
|
1
| |
Google Sites
|
21,878
|
22,040
|
1
| |
Yahoo! Sites
|
16,321
|
16,768
|
3
| |
FACEBOOK.COM
|
13,841
|
14,428
|
4
| |
eBay
|
13,318
|
13,876
|
4
| |
Time Warner Network
|
12,149
|
12,259
|
1
| |
Wikipedia Sites
|
10,796
|
11,846
|
10
| |
Yellow Pages Group
|
9,185
|
9,998
|
9
| |
Amazon Sites
|
8,857
|
9,719
|
10
| |
Canoe Network
|
7,743
|
8,273
|
7
| |
*Ranking based on the top 100 Canadian properties in October 2007.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
__________________________________________________
TABLE 4
ComScore Ad Focus Ranking (U.S.)
| ||||||||
October 2007
| ||||||||
Total U.S. - Home, Work and University Locations
| ||||||||
Unique Visitors (000)
| ||||||||
Source: comScore Media Metrix
| ||||||||
Rank
|
Property
|
Unique Visitors (000)
|
Reach %
|
Rank
|
Property
|
Unique Visitors (000)
|
Reach %
| |
Total Internet : Total Audience
|
182,206
|
100%
| ||||||
1
|
Advertising.com**
|
159,204
|
87%
|
26
|
AdBrite**
|
70,766
|
39%
| |
2
|
Tribal Fusion**
|
137,582
|
76%
|
27
|
AdDynamix.com**
|
68,979
|
38%
| |
3
|
Google Ad Network**
|
135,353
|
74%
|
28
|
Ebay.com
|
68,194
|
37%
| |
4
|
ValueClick Networks**
|
135,027
|
74%
|
29
|
CPX Interactive**
|
67,304
|
37%
| |
5
|
Yahoo!
|
134,979
|
74%
|
30
|
Gorilla Nation Media
|
66,960
|
37%
| |
6
|
Specific Media**
|
133,103
|
73%
|
31
|
PrecisionClick**
|
61,790
|
34%
| |
7
|
Blue Lithium**
|
132,334
|
73%
|
32
|
MSN.comHome Page
|
57,263
|
31%
| |
8
|
|
123,733
|
68%
|
33
|
Undertone Networks**
|
56,365
|
31%
| |
9
|
Casale Media Network**
|
115,087
|
63%
|
34
|
Ask Network
|
55,512
|
30%
| |
10
|
AOL Media Network
|
110,714
|
61%
|
35
|
Mapquest
|
49,870
|
27%
| |
11
|
MSN-Windows Live
|
105,540
|
58%
|
36
|
YouTube.com
|
48,579
|
27%
| |
12
|
DRIVEpm**
|
104,497
|
57%
|
37
|
Business.com Network
|
47,514
|
26%
| |
13
|
Traffic Marketplace**
|
104,492
|
57%
|
38
|
Amazon.com
|
46,537
|
26%
| |
14
|
Interclick**
|
98,055
|
54%
|
39
|
Kontera**
|
44,724
|
25%
| |
15
|
Yahoo.com Home Page
|
95,170
|
52%
|
40
|
About.com
|
41,963
|
23%
| |
16
|
24/7 Real Media**
|
92,743
|
51%
|
41
|
Ebay.com Home Page
|
41,192
|
23%
| |
17
|
Tremor Media
|
92,618
|
51%
|
42
|
Facebook.com
|
32,910
|
18%
| |
18
|
AOL
|
90,516
|
50%
|
43
|
Weather.com
|
29,231
|
16%
| |
19
|
Burst Media**
|
83,094
|
46%
|
44
|
Real Cities Network
|
27,490
|
15%
| |
20
|
Centro
|
80,134
|
44%
|
45
|
Walmart.com
|
25,885
|
14%
| |
21
|
Collective Media**
|
79,171
|
43%
|
46
|
Yellowpages.com Network
|
24,921
|
14%
| |
22
|
adconion media group**
|
75,674
|
42%
|
47
|
CNN
|
24,387
|
13%
| |
23
|
ADSDAQ by ContextWeb**
|
74,840
|
41%
|
48
|
CareerBuilder Network
|
23,751
|
13%
| |
24
|
Vibrant Media**
|
72,414
|
40%
|
49
|
IMDB.com
|
23,388
|
13%
| |
25
|
MySpace.com
|
71,982
|
40%
|
50
|
Nick Kids & Family
|
23,257
|
13%
| |
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in October. For instance, Yahoo! was seen by 74 percent of the more than 182 million Internet users in October. .
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.
