Search Engines

Not even thinly veiled, this reference to Google demonstrates Microsoft's inability to beat Google solo. Even long term, MS is not culturally in the right position to play the way Google does. They need Yahoo!. Not just the media prowess and social knowledge. More than anything, they need the culture.

The truth is, there is, or at least will be, enough market out there for 2 or 3 really big search engines. The industry, on a global basis is still very nascent. Whether it is geo-based or vertically based, as the industry grows, there will be a number of opportunities for several large players to split the pie.

This week at the consumer electronics show, Yahoo made a direct chellenge to Google’s Android open plantform for developers. I have been a proponent of Yahoo’s strategy to develop content and applications vs. Googles approach to an open platform that relies on developers. It appears that Yahoo is taking a very comprehensive approach. Yahoo has an open platform for the development of mobile widgets that can be load from the mobile Go 3.0 (new release).

Students enrolled at the Online Master on Search Engines, the first of its kind being held by a Spanish University, are discussing these days about how the future search engines will be.

I was just reviewing my RSS feeds when I “stumbled upon” this Google TV Ads video, and an article from the NY Times from last weekend. Advertising optimization never ends, are you ready for the next wave of bid advertising?

Peruse the numbers released by comScore this month, and it becomes evident that in terms of unique visitors internationally, Google is growing as fast as the internet itself. In France, Germany, Canada, and Japan the number of unique visitors to Google are growing at 1-2%, or even shrinking 1%. Now, when you already have 90% of the unique visitors, such as in the UK, your growth is tied to the market, and even at great risk of going counter to the market.