I was just reviewing my RSS feeds when I “stumbled upon” this Google TV Ads video, and an article from the NY Times from last weekend. Advertising optimization never ends, are you ready for the next wave of bid advertising?

The new Google Maps for mobile feature is great for those without GPS phones.

More video from SMX London 2007, this time we properly start with the Interviews series. The first video interview is to Sara Andersson, Chair of SEMPO Scandinavia. Let's hear from her about SEMPO initiatives in the area, and some feedback from SMX Stockholm 2007, too.

SEMPO releases the first Trend and Metrics Survey in the history of Search Marketing. SEMPO's Trend and Metrics Survey is not just for SEMPO members, and it is open to all advertisers, site managers, marketing agencies and search marketing providers who want to help fill the industry knowledge gap about search marketing metrics and effectiveness.

Peruse the numbers released by comScore this month, and it becomes evident that in terms of unique visitors internationally, Google is growing as fast as the internet itself. In France, Germany, Canada, and Japan the number of unique visitors to Google are growing at 1-2%, or even shrinking 1%. Now, when you already have 90% of the unique visitors, such as in the UK, your growth is tied to the market, and even at great risk of going counter to the market.

The first video-post from the SMX London 2007 Interviews series. This first video is from the opening of the SEMPO Networking Event at the end of the first day of the London conference.

while carriers wait to see if Google\'s open source route will provide the applications they want with the necessary support, Yahoo! is developing them and bringing them to the carriers and service providers around the world.

Since this is my first article here, I'd like to talk a bit about SEMPO Asia Working Group and its activities. As you may know, the Internet market has been growing in Asia quite rapidly, in fact, 37% of Internet users are in Asia, and 2 out of top 5 languages on Internet are Asian languages (#2:India and #4:Japan).

Local Search in the US. How do off-line marketers migrate their companies and clients online? SM---The decisions have to be driven by the data. It is different for each client.

Thinking about going to Search Marketing Expo 07 in London? Come and meet up with Sempo at the same time!